What is search engine optimization, web optimization or search engine marketing?
The definition of search engine optimization
Search engine optimization (also known as search engine marketing or web optimization) is a process that makes your website more attractive to search engines so your site can achieve higher ranking or placement. Higher ranking means more traffic to your site. And more traffic means more customers for your business. Without optimizing your site, customers may not ever find you on the Internet. How many of us only look at the sites listed on the first two pages?
How does search engine optimization work?
Proficient search engine optimization on the Internet can help your business gain traffic all over the country and the world. The search engine Google™ alone serves over 200 million searches a day!
The search engine optimization process involves a variety of marketing tactics, which may include:
- Researching search words (keywords) in your industry that are most often used by searchers.
- Evaluating competing value for keywords.
- Writing efficient meta tags. (You will often see the result of meta tags when you do a search. The title tag is the underlined item in your search. The description tag is the paragraph underneath the title.)
- And most importantly, portraying your site as an educational and authoritative resource.
Need help optimizing your website for the search engines? Blue Sail Marketing is a certified search engine optimizer company that has received certified training from renowned presenters in the industry—those who work with search engines like Yahoo!®. We have a database with keywords that consumers have searched for within the last 60 days on top search engines. And since we are marketing people first and foremost, so we understand how to write meta tags that grab searchers’ attention and action statements that compel searchers to buy.
Additionally, we can write copy for your site that is educationally-based, not profit-based. Fortunately for us as searchers, search engines prefer websites that offer informative content. Even though your site is providing a product or service, you can still offer information that is helpful to searchers. With Blue Sail Marketing’s keyword database, we can find the topics that will be most valuable to your site. And we’ll evaluate the keywords on a periodic basis and help you develop fresh content to keep your site ranked.
Still unsure if search engine marketing is worth it?
After our first search engine optimization for www.haulbikes.com, 75% of the pages either acquired or increased rankings on the first few pages of Google ™. Half of the pages were on Page 1 in the top 5 rankings—out of total results between 1 million and 37 million. They constantly maintain 1st page ranking with their target keyword phrase "motorcycle transportation."
For more information from our clients, visit our search engine optimization results page.
How do I increase traffic to my site?
Start search engine optimization today and you may see your rankings increase within a few months. For more information, email or call
Blue Sail Marketing at 262-264-0400.
Don’t have a website for your business yet?
With a simple click of the mouse, customers can access your products all over the country and the world. In March of 2004, Internet World Stats stated that 785 million people access the Internet. What portion of that market is for your business?
Developing a website that is found by searchers is the key to success. If your site is developed by a search engine optimizer, you know that your site has a chance to be found – the whole reason for having a site. To start a website for your business, email or call Blue Sail Marketing at 262-567-5662.